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Live Coverage - Worldwide Developers Conference 2011

This is an archive of our coverage

Live Updates

12:10 pmhttp://www.apple.com/icloud/ has been updated with info
12:01 pmLots of news, We'll update MacRumors.com with a summary of all the announcements.
12:00 pmThe last of the photos will still filter in this live feed on the right.
11:59 amThat's all folks!
11:58 amKeynote over, crowd cheering.
11:58 amWrapping up keynote now, going over WWDC stats.
11:58 amclearly not using xserve hardware
11:58 amServer racks look like something out of a sci-fi movie.
11:57 amShowing massive scale.
11:57 am"It's as eco-friendly as you can make a datacenter."
11:57 amShowing construction of third datacenter in North Carolina.
11:57 am"If you don't think we're serious about this, you're wrong."
11:57 am"Most of our customers won't need this, but those who do, it's an industry-leading offering let's put it that way."
11:56 amApple charging one flat price, even for "20,000 songs."
11:56 amShowing a chart how this compares to competitors.
11:55 amiTunes match - $24.99 a year
11:55 amiTunes matched songs upgraded to 256kbps AAC DRM-free
11:55 amAny songs that remain, you can upload.
11:54 amLibrary is scanned and matched.
11:54 amTakes minutes, not weeks.
11:54 amSame benefits as music purchased from iTunes...?
11:54 amChances are they've got the songs in the iTunes store that you've ripped.
11:54 amiTunes match uses the fact that they've got 18m songs in the music store.
11:54 am3. iTunes Match service
11:53 am2. Buy the songs you'll miss on iTunes.
11:53 am1. Sync new devices via WiFi or cable.
11:53 amDeal with it-
11:53 amiTunes in the cloud, discussing music you've ripped yourself.
11:53 am~ONE MORE THING~
11:52 amONE MORE THING!!! ONE MORE THING!!!
11:52 amAvailable today on (specifically mentions) the iPhone 4.
11:52 amiTunes in the cloud available today on iOS 4.3
11:52 amDeveloper beta today.
11:51 amTODAY
11:51 am"When can you get your hands on this?"
11:51 amPhoto stream isn't counted either.
11:51 am5GB of free storage for mail, docs, backups. Purchased music, apps, and books don't count towards that.
11:51 amiCloud can be disabled, but it's on by default.
11:51 amTo get iCloud, all you have to do is type in your Apple ID and password in iOS 5.
11:50 am"It just works."
11:50 amiCloud stores your content and wirelessly pushes to all your devices. Everything happens automatically.
11:50 amFREE
11:50 amAll of the previously mentioned services are...
11:49 amMusic purchased from iTunes, high quality, up to 10 devices.
11:49 amShowing side by side iPhone and iPad, as soon as a song is purchased on the iPhone it appears on the iPad.
11:48 amShowing how iTunes in the cloud downloads to multiple devices.
11:47 amThey seem to specifically referring to this as "downloading" and not "streaming."
11:46 amDemonstrating this now.
11:46 amAutomatic download switch, if you buy a song on your Mac in iTunes it gets pushed to mobile devices and vice versa.
11:46 am"First time we've seen this in the music industry."
11:46 amAny music can be re-downloaded to any device for no additional charge.
11:45 amcan download to your device by album, or by individual song.
11:45 amLook at it by all songs, recent songs, artist
11:45 amSongs you've already bought show up in a purchase history.
11:45 amSteve discusses the hassles of syncing music.
11:44 amLast but not least, iTunes in the cloud. (This doesn't seem like a "one more thing")
11:44 amDevices store last 1,000 photos, macs and PC's store all photos.
11:44 amPhotos you take or import upload to iCloud, iCloud pushes to all devices, works over Wifi (curious they mention this and not 3G?)
11:43 amSeems to work very well and seamlessly.
11:43 amPhotos he just took are also on the Mac.
11:43 amTo save permanently, select, and save them to an album.
11:42 am(No WiFi issues this keynote it seems.)
11:42 amPhotos already on iPad seconds later.
11:42 amTaking photos with an iPhone.
11:42 amNow being demonstrated.
11:41 amStored for 30 days on iCloud, so iCloud doesn't warehouse your photos it just makes sure everything is synced it sounds like.
11:41 amAll photos are stored on the Mac/PC
11:41 amon iOS devices
11:41 amLast 1000 photos are stored in the cloud.
11:41 amSteve is addressing storage issue with how large photos are, transfer, etc.
11:40 amBuit into Apple TV as well.
11:40 am"On the PC they don't have a photos app, so we use the pictures folder."
11:39 amOn the mac it's built into iPhoto.
11:39 amSteve stresses this is all built right into the apps "so there's nothing new to learn"
11:39 amCan also import photos, then upload to the cloud and push to everything else.
11:38 amPhoto Stream works just like documents, but your camera roll gets uploaded to the cloud then sent to everything else.
11:37 am"Photo Stream" - Bring the cloud to photos.
11:37 am"We thiink this is going to be pretty big."
11:37 amWorks on Macs and PC's too.
11:36 amCrowd goes crazy, whistling even.
11:36 amiCloud Storage API's!!!
11:36 amApps can store documents in iCloud, documents pushed automatically, updates on all devices when changed on any device.
11:36 amApp manages presentation of its own documents.
11:36 amWith iCloud it seems to be entirely removed.
11:35 amSteve talks about how they've been working for 10 years to get rid of the file storage system.
11:34 amImmediately pushed back down to iPad.
11:34 amShowing how you can tweak a document in pages, gets saved back to iCloud.
11:34 amFile transferring seems totally automatic and effortless.
11:33 amNow demonstrating how this all works.
11:32 amVersions released last week have those in it already...?
11:32 amThis functionality in pages, numbers, and keynote.
11:32 amCan edit a document in pages, gets pushed to iCloud, then edit on iPad.
11:32 amPages document automatically updated and stored in the cloud.
11:31 amThree new apps: Documents in the cloud.
11:31 am"We couldn't stop there."
11:31 amBackup music, apps, books, camera roll, device settings, app data.
11:30 amOn a new phone, just type in Apple ID and password, everything automatically loaded.
11:30 amOnce daily, "a lot of your important content" updated to the cloud.
11:30 amWirelessly backup devices to iCloud.
11:30 amiBooks also plays nice with iCloud, syncs progress between devices. "It all just works."
11:28 amShowing how contact is all updated across all devices. Contacts and calendars stored in the cloud. Calendar sharing also added. Shared calendars also pushed out.


Mobile Me ceases to exist, mail contacts and calendar is now free.

Three more apps in iCloud universe. The first is the App Store, you can see full purchase history on all devices.
11:24 amCrowd goes nuts.
11:24 am'WHy should we believe them, they're the ones who brought us MobileMe?"
11:23 amEverything happens automatically. "It just works."
11:23 amCompletely integrated with apps!!
11:23 amiCloud stores content in cloud, wirelessly pushes to all devices.
11:23 am"We think it's way more than that."
11:23 am"Some people think a cloud is just a hard disk in the sky."
11:23 amSteve sounds much more energetic than he did when he opened the keynote, by the way.
11:22 amThings on iPhone sent to cloud immediately, then pushed down to other devices automatically.
11:22 amAll devices can talk to the cloud whenever they want.
11:22 amDigital hub being moved to the cloud.
11:22 amPC and Mac demoted to being just another device.
11:21 amTalking about how it's a hassle to "acquire" a song, and sync all your devices to get everything on it. "Keeping these devices in sync is driving us crazy."
11:21 amDevices have changed, so everything now has photos and video.
11:21 amThis worked well for the better part of 10 years.
11:20 amTalking about how the PC was the hub for your digital life, you put all your media on your computer.
11:20 am"I get to talk about iCloud."
11:19 amSteve back on stage for iCloud.
11:19 am"And that is iOS 5"
11:19 amSupports iPhone 3GS, iPhone 4, iPad and iPad 2, 3rd and 4th generation iPod touch.
11:19 amiOS 5 shipping this fall.
11:18 amDeveloper seed today.
11:18 am"When are you getting it?"
11:18 amSignificant enhancements for developers including Core Image.
11:18 amnew multitasking gestures
11:18 amWhen charging at night, will find iTunes, back up and sync.
11:17 amcrowd goes nuts
11:17 amWIFI SYNC TO ITUNES
11:17 amMirror iPad 2 to television wirelessly
11:17 am"Just 10 of the more than 200 new user features." AirPlay Mirroring!!!
11:17 amBrief overview now of the 10 features they just went over.
11:16 amLooks just like iChat.
11:16 amPhotos and video are sent in "high quality"
11:15 amShows read receipts inline, crowd clapping.
11:15 amAlert isn't interrupting playing of Cut the Rope.
11:14 amAlso seems to be showing this as a demonstration of the alerts as well.
11:14 amPushed to all devices, pick up conversation from iPhone to iPad. Supported via 3G and WiFi. Now demonstrating.
11:13 amShows delivery receipts, read receipts, typing indication.
11:13 amText messages, photos, videos, contacts, group messaging.
11:13 amNo mention of other protocols.
11:12 amiMessage is a new messaging service between all iOS 5 customers.
11:12 amCrowd "ooo"
11:12 am#10 - iMessage
11:11 amTurn-based games now supported on OS level.
11:11 ampurchase/download directly from game center.
11:11 amgame discovery
11:11 amrecommended friends
11:11 amfriends of friends
11:11 amachievements points
11:11 amEven better in iOS , adding photos/avatars
11:10 am"Xbox live around 8 years, they have around 30m users."
11:10 amcrowd barely claps?
11:10 am50 million unique game center users.
11:10 am"iOS is the most popular gaming platform on the planet."
11:10 am#9 - Game Center!
11:09 amThis is all going to be perfect for grandparents that got iPads for gifts, everything seems super easy.
11:09 am"What are the reason people go back to a computer? Let's add that to iOS." i.e. creating and deleting calendars
11:09 amJust download what changed.
11:08 amDelta updates
11:08 amsoftware updates are now over the air
11:08 amsetup and activate directly from device
11:08 amNow take your iPhone out of the box, instead of plug into itunes you just see "welcome" with an unlock.
11:07 amLots of customers saying they want an iPad or iPhone as their only device.
11:07 am"We're living in a post-PC world."
11:07 amProjector showing crowd cheering, except one curmudgeon sitting there with arms crossed haha
11:06 amcrowd cheering
11:06 am#8 - PC FREE!!!
11:06 amthis setting is persistent for all apps
11:06 amcan drag keyboard up, spits like an ergonomic keyboard, and is smaller for thumb typing
11:06 amAnother system-wide feature shown: keyboard enhancements,
11:05 amShows up similar to how copy/paste UI works.
11:05 amOh also, system-wide dictionary like iBooks, showing how this works in Mail.
11:04 amDemonstrating these features.
11:04 amS/MIME now supported.
11:04 amCan swipe the inbox in and out in iPad portrait mode.
11:03 amSearch entire messages.
11:03 amFlagging as well.
11:03 amdraggable addresses
11:03 amcontrol indentation
11:03 amrich text formatting
11:03 am"One of the most used applications"
11:03 am#7 - Mail
11:02 amauto-enhance from iPhoto
11:02 amred eye reduction
11:02 amcrop and rotate (FINALLY)
11:02 amCan now edit them from iPhone
11:02 amhold finger to auto-focus and auto-exposure lock in addition to tapping
11:01 ampinch to zoom
11:01 amoptional grid lines
11:01 amCrowd laughs/cheers.
11:01 amVolume up to take photos.
11:01 amEven if the passcode is set, you can't see anything else.
11:00 amdouble tap home button, tap camera icon
11:00 amWay faster, lock screen shortcut to get to the camera.
11:00 amiPhone camera is the most popular camera on a phone, and will soon be the most popular camera overall.
10:59 am#6 - Camera
10:59 amset, not send
10:59 ambased on the location you send.
10:59 amCheckboxes for "when I arrive" and "when I leave"
10:59 amReminds you when you cross a "geo-fence".
10:59 amCan even assign location, "Remind me to call my wife when I leave the convention today."
10:58 amReminders apps allows for storage of multiple lists, with dates to remind you.
10:58 amBuilt in list making app.
10:57 am#5- Reminders
10:57 amShowing how easy it is to tweet within Safari.
10:57 amReading list works very simple, much like bookmarking.
10:56 amNot sure how happy webmasters will be about this, it looks VERY automatic.
10:56 amShowing how reader nullifies reviews and other content that makes you click through tons of pages.
10:55 am"lightning fast" to switch between tabs
10:55 amShowing how tabbed browsing works.
10:55 amNew Safari has tabbed browsing.
10:55 amReading list is synched somehow across multiple devices.
10:54 amReading list allows you to quickly save stories to read later.
10:54 am"Works great on iPad and iPhone."
10:54 amCan now just email story content along with link.
10:54 amStrips ads, etc.
10:54 amEven parses through multiple pages to a single story.
10:53 amLooks like instapaper
10:53 amiOS 5 - Safari even better. Safari Reader
10:53 am2/3 of all mobile web browsing is done on Safari.
10:53 am#4 - Safari
10:52 amContacts integrated with Twitter, grabs photos for contacts.
10:52 amCan also tweet articles from safari, videos from youtube, locations from maps.
10:52 amCrowd clapping.
10:52 amTweet UI looks cool inside of Camera.
10:51 amTwitter integrated into Apple apps like Camera.
10:51 amApps that use Twitter can use this with user permission.
10:51 amSingle sign on stored in settings.
10:51 amBuilt into iPhone.
10:51 amEven easier to use Twitter now.
10:51 am(as an aside, Apple has updated icloud.com'd DNS so it now points to apple.com/icloud - nothing there yet)
10:51 am1 billion tweets sent per week
10:50 am#3 - Twitter
10:50 amDownloads automatically and can be read offline.
10:50 amBackground downloads grab new issues, sounds similar to how the Kindle works.
10:50 amNew listing in App Store that combines all of these newspapers and magazines. News Stand looks like iBooks but is specifically for magazines and newspapers.
10:49 amNothing yet on how this ties into news stand.
10:49 amShowing tons of magazines available.
10:49 amMost publishers onboards with subscriptions already. National Geographic, Spin, etc.
10:48 amMagazines and newspapers?
10:48 am#2 - News Stand
10:48 amCrowd cheering.
10:48 am"That is notification center."
10:48 amCan tap an X to clear notifications.
10:47 amStock ticker scrolls across top.
10:47 amSwiping down brings you back to the notification center, swiping up makes it go away.
10:47 amSwiping text message takes you right to the text.
10:47 amDemonstrating now.
10:47 amCan swipe across lock screen on a particular notification to go directly to the app it came from.
10:46 amLock screen improved, much more information shown.
10:46 amHas a cool animation too, like a cube rolling down from the top.
10:46 amNotifications no longer interrupt, you get an animation from the top.
10:46 amEven shows stocks and weather.
10:45 amUI looks rad, crowd clapping.
10:45 amCan get to it anytime from anywhere by swiping down from the top.
10:45 amSingle place which combines all notifications.
10:45 amNew solution: Notification Center
10:45 amWhen you unlock, the list isn't persistent if you have a ton of notifications.
10:45 amAlso, nonsensical in the lock screen.
10:45 amCurrent notifications interrupt you.
10:44 amBetter UI incoming.
10:44 am"Scaled beautifully"
10:44 amPushed more than 100b push notifications so far.
10:44 amShowing how bad they are now.
10:44 amCrowd goes wild.
10:44 am1. Notifications.
10:44 amWalking us through 10
10:44 am200 new features.
10:43 am1500 new API's
10:43 am"Incredible for developers and customers."
10:43 am"Major Release"
10:43 amCrowd clapping.
10:43 amiOS 5!
10:43 amCustomer pool of 225 million accounts with credit cards and one click purchasing.
10:43 amApps have even been FDA and FAA approved for specialized uses.
10:42 amX-Ray apps.
10:42 amShowing Tiny Wings and HBO Go.
10:42 amApps cover every genre, showing a few different apps now. "Incredibly addictive games."
10:42 amDevelopers well rewarded, Apple has paid out $2.5b+ to developers.
10:41 amIn less than 3 years. "Amazing."
10:41 am14 billion downloads so far from the App Store.
10:41 amThanking developers for making them.
10:41 am90,000 made specifically for the iPad.
10:41 amApp Store - Size and momentum hard to fathom. 425,000 apps.
10:41 amiBook Store launched a year ago, six major publishers signed up. 130 million books downloaded.
10:40 am#1 retailer of music in the world.
10:40 am15 billion songs sold on the iTunes music store.
10:40 am"An incredible lineup of iOS devices."
10:40 amPresumably including 1 and 2 in that stat.
10:40 amShowing photos of insanity at NY Apple Store iPad 2 launch, 25 million iPads sold in the first 14 months.
10:39 am"An amazing product."
10:39 amBoasting about iPad 2, how great it is.
10:39 amThat makes iOS the #1 mobile operating system with 44% of the market.
10:39 amGoing over quick update for iOS, to date, sold over 200 million iOS devices.
10:38 amScott Forstall taking the stage for iOS5.
10:38 amAvailable for everyone else in July
10:38 amNew dev preview today.
10:37 am$29.99
10:37 amBuy once. Install on all macs like all Mac app store apps.
10:37 am4Gb
10:37 amLion available only on Mac App Store
10:36 amShowing new development API's that allow devs to utilize things shown in these Apple apps.
10:36 amServer isn't another OS it's just apps you can run on top of Lion.
10:35 amNow showing a slide with tons of different additional features, windows migration, filevault 2, lion server addon, facetime built in, etc.
10:35 amMail demo over.
10:34 amShowing conversation view, crowd likes it. Clapping.
10:34 amSearches can also be combined easily, looks super quick.
10:33 amEven suggests subject lines that might apply to a few key presses.
10:33 amSearch actually looks fairly intelligent.
10:32 amNow demonstrating mail.
10:32 amAttachments even shown in-line with conversation view.
10:31 amLooks a lot like the iPad client, search is also improved. Looks a lot more automatic in regards to helping you intelligently search. Crowd claps for this new search method. Also, conversation view in mail.
10:30 amNew design, multi-column view.
10:30 amNEW VERSION OF MAIL!
10:30 amRecipient gets a prompt, confirms they want it, and it downloads to your downloads folder.
10:29 amSending files just amounts to dragging to the icons of other computers.
10:29 amYou can see yourself, and people around you also running air drop.
10:29 amShows up in Finder.
10:29 amPeer to peer wifi-based network.
10:29 am"No one has done better than good ol' Sneaker Net,"
10:28 amAirDrop - new document sharing method.
10:28 amMeager applause from showing that things can be copied/pasted and dragged between different versions of documents.
10:27 amNow showing how the timeline works again, just like Time Machine.
10:27 amDemonstrating how Pages works with the new resume functionality, so detailed that selected text is even still selected.
10:26 amNow going over all the previously mentioned document control and versioning features.
10:25 amShowing now how icons can be re-arranged in LaunchPad just like iOS.
10:25 amThis isn't flowing like a normal Apple keynote.
10:25 amSeems like they're spending a LOT of time going over the features THEN demonstrating them again.
10:24 amLaunchPad first, showing the instant view of all the apps installed on this Mac.
10:24 amDemonstrating all this now.
10:24 amVersion control of documents look just like Time Machine.
10:23 amOnly stores the difference between revisions, making it space efficient.
10:23 amAlso allows for basic versioning.
10:22 amWhich allows for reverting to all sorts of things. Showing reverting a document.
10:22 amLion auto saves basically everything.
10:21 amCrowd claps for reboot resume.
10:21 amEven works system wide, when you reboot all of your windows and apps return how they were.
10:20 amNext feature: Resume, instantly resume where you were in an application after you quit it.
10:20 amCan also make folders using these icons.
10:20 amEverything shown so far looks like iOS running on a Mac.
10:19 amShowing LaunchPad, which is initiated using a gesture to show an iOS-like display of icons you can page through.
10:19 amPush notifications as well as Sandboxing for testing.
10:19 amIn-app purchases will be available in Lion Mac App Store.
10:18 amMac App Store is built into Lion.
10:18 amMentioning other success stories.
10:18 amGoing over developers who have brought apps to the Mac App Store and how well they've been doing, some developers doubling (or more) their revenue.
10:18 amIn the last 6 months, the Mac App Store has become the #1 software channel to get Mac applications.
10:17 amAs an aside, all the icons for all of these things have had the same brushed aluminum look as the iCloud logo.
10:17 amNow going over the Mac App Store.
10:17 amCan easily delete spaces, which sends all the windows in that space back to your main desktop.
10:16 amSeems very flexible.
10:16 amSpaces can be created and managed through Mission Control, easy dragging and dropping.
10:16 amGoing through all these window control gestures.
10:15 amNow showing how easy it is to get back and forth between windows using the mission control three finger gesture.
10:15 amThis seems like a weird thing to spend time on at WWDC.
10:15 amCan actively make your eyes huge, for instance.
10:14 am"Targeted facial enhancements."
10:14 amPhoto Booth can track your face now!
10:13 amFull screen apps can be switched very quickly with gestures.
10:13 amGestures now allow you to swipe through all the Safari history, looks very useful.
10:12 amEveryhing behaves like iOS.
10:12 amSarai UI looks very clean with no scroll bars.
10:11 amDemoing all these new features.
10:10 am3. Mission Control "The best feature of Lion."
10:10 amShowing various Apple apps running full screen, look basically how you would expect.
10:09 amMore than one full screen app running at a time, a swipe gets you between them. Seems cool.
10:09 amSwipe gesture allows you to get back to your desktop.
10:09 amLion has a standard method for full screen apps.
10:09 am"Really important for notebooks."
10:08 am2. Full Screen Applications
10:08 amScrollbars disappear, much like iOS.
10:08 amSwipe, pinch, etc.
10:08 amShowing gestures, remarkably similar to iOS.
10:08 amDiscussing how they've learned from iOS, and applying that to everything in Lion.
10:07 amMulti-Touch Gestures
10:07 amOnly 10 features being shown today of this fat Lion.
10:07 am250 new features in Lion!
10:07 am"Where do we take it next?"
10:07 amShowing screens of how it is now, "evolved."
10:06 amShowing screenshots of OS X when it launched 10 years ago, crowd cheering.
10:06 amOS X launched 10 years ago, built on solid unix foundation.
10:06 am"Great not because of hardware, but because of software."
10:06 am3/4 of Macs shipped today are laptops.
10:05 amCiting MacBook Air as example of great Mac.
10:05 amMac has outgrown the industry every for the past 5 years.
10:05 am28% Mac growth, -1% PC growth.
10:05 amShowing quotes from AllThingsD about how kick-ass the Mac is.
10:04 am54m active Mac users and growing.
10:04 am"The mac is doing incredibly well, our customer base continues to grow."
10:04 amCrowd barely cheers for Phil, seems everyone taken off guard by Steve.
10:04 amSteve hands off the stage to Phil Schiller for Lion demos.
10:03 am"Today we're going to talk about software."
10:03 amCan't get over how... I'm not even sure, tired sounding, Steve sounds.
10:03 am5,200 people here, tons of Apple folks floating around.
10:03 amGoing over WWDC stats now, talking about how fast it sold out.
10:02 amThis is odd.
10:02 amWeirdly quiet and not as energetic.
10:02 amSteve sounds... exasperated.
10:02 amSteve: "It always helps, I appreciate it very much."
10:02 amSomeone shouts, "I love you!"
10:02 amThanking everyone for coming.
10:01 amSteve looks good!
10:01 amStanding ovation.
10:01 amSteve is taking the stage.
10:01 amSong over...
10:01 amCrowd cheering.
10:01 amRows of chairs, that is.
10:00 amVery packed, sitting super snug in these rows of chairs. It seems like they've put more rows in here since last year?
10:00 amProjectors showing cameras still slowly panning through the audience.
9:59 amCrowd seems very lively.
9:58 amMaybe not! Little Richard playing.
9:58 amMusic going down, keynote starting soon?
9:57 amPeople waving for cameras, being shown on the projectors.
9:56 amAsking for devices to be in silent mode.
9:56 amPresentation will being shortly.
9:55 amProjectors now showing the crowd.
9:54 amProjector screens showing Apple logos. Nothing exciting happening yet.
9:53 amMusic playing. People still filing in.
9:50 amInteresting observation: People nearby are talking about Apple just turning off the WWDC WiFi.
9:49 amSeated at the keynote, tons of people are still filing in.
9:20 amSteve Jobs to be giving the keynote and will be talking about iOS 5, Mac OS X Lion, and iCloud.
9:19 amLive coverage of the WWDC 2011 Keynote happening here.

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